I first captured this Ad at the back of the Economist mag. The ad, whose tagline reads, “Some stars show you the way” reflects the boxing legend Ali with his 3 years old grandson. LV captures his greatness, subtle legend status of current times and lasting fame.. A good campaign overall. Further media includes a Web link that refers to Mr. Ali’s most famous boast: louisvuittonjourneys.com/thegreatest.
Clever Use of Sporting Heroes in Marketing 
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